Ihab Al-Aasi, 19

Basmeh, Tafileh

Ihab lives in Tafileh, where one day he realized that many Jordanians - such as housewives and people with special needs - were making quality local products, but with little public awareness for their works at the national level.

Ihab set out to create Basmeh, a premier company specializing in the marketing of local Jordanian products.

Ihab already has the support of producers and consumers in numerous communities, and looks forward to presenting his initiative to the greater Jordanian community.

Over the long term, he seeks to expand the company's reach to more areas.